Founder Math

What does winning require?

Answer a few simple questions about your business. We’ll show you the numbers you need to hit your goal — no spreadsheets, no guessing at percentages.

1
Your goal

What do you want your business to produce this year?

$
$

Use the average amount a typical customer pays you.

$

Your best estimate — used for a simple break-even estimate below.

2
How your business sells

No percentages to guess at — just your best estimate for a typical month.

Website inquiries, calls, DMs, referrals, form submissions, walk-ins.

Discovery calls, consultations, tours, estimates, demos.

Your current sales funnel
50Leads
20Conversations
8Customers
40%Lead → conversation
40%Conversation → customer
3
See your winning numbers

Here’s what it takes to hit your goal, based on the numbers above.

Not sure? Use an estimate. Your best guess is enough to get started — the CEO Scoreboard helps you track the real numbers over time.

Your numbers stay in your browser until you choose to unlock your results.

Results at a glance

Your winning numbers unlock here once you submit your details.

Annual revenue goal
$500,000
Average sale
$2,500
Monthly operating expenses
$25,000
Customers needed / month
—
Revenue needed / month—
Sales conversations needed / month—
Leads needed / month—
Break-even / month—
Almost there

Your winning numbers are ready.

Enter your information to unlock your complete results.

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