Stonework™ · by Stone Strategies

Your operations department.Without all the full-time hires.

Systems. Automations. SOPs. Reporting. Workflows.

Every month, we make your business better.
Book a callTry the scoreboard
See how it works

Different businesses. Same operational headaches.

Stonework is built for founder-led businesses across industries.

The tools change. The mess is remarkably similar.
Professional servicesEducationHospitalityEventsFood + distributionField servicesNonprofitsProfessional servicesEducationHospitalityEventsFood + distributionField servicesNonprofits
Sound familiar?

Your business grew. Your systems didn’t.

  • The CRM is a mess.Let’s clean it up.
  • Still doing it manually.Not anymore.
  • Can’t trust the report.Let’s fix it.
  • No SOP exists.We’ll write it.
  • Nothing talks to anything.We’ll connect it.
  • This process makes no sense.We’ll map it.
  • Only Sarah knows how.We love Sarah. Let’s document it anyway.

There’s a list for that.

Every one of these business issues has a fix. Most of them are boring and tedious. You don’t have the time, or the want, to do that work.
Stone Strategies mark
The Ops List

What can Stone Strategies take off your plate?

Every project we take on strengthens one of the six Stepping Stones behind a winning business.

From the systems you use to the numbers you track and the team running them. Put what’s not working on the list. We’ll determine where it belongs and what to fix first.

Founders already keep this list. Stonework gives it somewhere to go.
On the List2
Systemize

Clean up the CRM

Duplicate records, dead leads, no consistent stages.

Systemize

Document client onboarding

Only works because one person remembers all of it.

Up Next2
Automate

Automate lead follow-up

Leads sit for days before anyone reaches out.

Define Winning

Build the KPI dashboard

No single place to see if the week went well.

In Play2
Automate

Automate invoices + payment reminders

Someone chases every late payment by hand.

Empower the Team

Map roles + ownership

Decisions still funnel through one person.

Wins2
Define Winning

CEO Scoreboard is live

The whole team can see the score every week.

Create Success Cadence

Weekly leadership rhythm

Meetings happen, KPIs get reviewed, nothing slips.

Not sure which Stepping Stone it belongs to?

That’s okay. You don’t have to diagnose it. Bring us what’s broken, manual, confusing, repetitive or stuck.

Put it on the list. We’ll figure out the next play.

Book a call
How Stonework works

Six Stepping Stones. One stronger business.

01Set the vision

Know where you’re going.

  • 90-day priorities
  • Core values
  • Annual goals
  • Big Rocks
  • Operating priorities
  • Roles + ownership
02Define winning

Know if you’re winning.

  • CEO Scoreboard
  • Financial reporting
  • KPI tracking
  • Goal tracking
  • Sales reporting
  • Monthly management reports
CEO Scoreboard
03Systemize

Build the way work gets done.

  • CRM setup
  • Project management
  • Workflows + pipelines
  • Tool integrations
  • Process maps
  • SOPs + checklists
CRMEmailPMFollow-upNurtureTasks
04Automate

Take the manual work off the team.

  • Lead follow-up
  • Data syncing
  • Client onboarding
  • Recurring tasks
  • Invoice + payment reminders
  • Internal notifications
Lead capturedAdded to CRMFollow-up sentAppointment bookedTeam notified
05Empower the team

Make the business less dependent on you.

  • Ownership maps
  • Roles + responsibilities
  • Team onboarding
  • Hiring workflows
  • Training documentation
  • Knowledge base
Before: everything runs through you.After: clear ownership. A stronger team.SalesOpsSystems
06Create success cadence

Keep the business moving forward.

  • Weekly check-ins
  • Ongoing reporting
  • Monthly Winning Review
  • Accountability rhythms
  • Quarterly planning
  • Continuous improvement
ScorePrioritizeBuildWin
01

Add it to the list

Tell us what's broken, manual, messy, missing or simply needs to be better.

02

Call the next play

Your Scoreboard and goals help us prioritize what matters most.

03

We build it

Our team gets to work on the systems, automations, SOPs, reporting and workflows.

04

Put a win on the board

We ship the improvement, document it and show you exactly what changed.

Repeat every month · Score → Prioritize → Build → Win
Stonework HQ

One place to see your business get better.

Your numbers. Your Ops List. Your current projects. Your Wins. Your Playbook.

hq.stonestrategiesco.com · CEO Scoreboard
Interactive demo

Try the scoreboard.

Explore a real CEO Scoreboard with sample data. See the numbers, priorities, projects, and systems Stone helps businesses manage.

One field. We’re not going to make you fill out a form.By unlocking the demo, you’ll also receive occasional emails from Stone Strategies. Unsubscribe anytime.

CEO Scoreboard

Are we winning?

Your goals, KPIs and business performance.

Ops List

What are we fixing?

Everything you've asked us to improve.

In Play

What are we working on?

See what's actively being built.

Wins

What have we accomplished?

Every improvement we've shipped.

Playbook

Where does everything live?

Your SOPs, reports, plans and documentation.

The technology shows the work. The Stone Strategies team does the work.

See what running your business with clarity looks like.

Like what you see? Let’s build yours.

Let’s talk through what’s sitting on your list and what we’d put In Play first.

Book a call
Free tools

Not ready to talk yet? Start here.

Two free tools you can try right now — no call required.

What does my goal actually require?

Founder Math

Tell us where you want to go. We’ll calculate the customers, conversations and leads required to get there.

Do the Math Free calculator · Takes about 2 minutes
Revenue goal
$1,000,000
Leads per month
139
789÷456×123−0,%=
Where is my business getting stuck?

Business Scorecard™

Get your score across the six Stepping Stones and find out where your business is strong, where it’s getting stuck and what deserves attention next.

Get My Score Free assessment · About 5 minutes
Are we winning?
68Winning
On trackYou’re hitting 4 of 5 key goals this month
Your next play

Build the process before adding more people.

Client wins

Checking things off a list isn’t the point. This is.

An SOP is a small thing. A month of them changes how a business performs, and that’s the number we report.

Myra M.Events + nonprofit

“Before working with Stone Strategies, we knew where we wanted the business to go, but we didn’t have a clear way to see whether we were actually getting there. Having the systems, sales process and reporting in place gave us visibility into what was working and where we needed to focus. We ended up hitting our annual goal in the first quarter.”

What we did
  • Built lead + sales tracking
  • Created follow-up workflows
  • Established booking + revenue reporting
  • Created visibility into progress toward goals
The resultAnnual goal
hit in Q1.

The team could see the score, understand the pipeline and make decisions against the goal.

Jeff G.Entertainment + hospitality

“As the business grew, we needed the operations behind it to grow too. Stone Strategies helped us put better systems and processes in place so we weren’t just reacting to what was happening day to day. We had more structure, more visibility and a much stronger foundation to support the growth of the business.”

What we did
  • Built operational systems + workflows
  • Improved repeatable business processes
  • Created visibility into performance
  • Built infrastructure to support growth
The result500%
revenue growth.

Better systems helped support the business as it grew.

Susan W.Sales + professional services

“We knew we needed to be doing more outbound sales, but knowing that and consistently executing it are two different things. Stone Strategies helped us turn sales outreach into an actual process: who we’re targeting, what activity needs to happen, how we follow up and how we track whether it’s working. Now there’s a system and accountability behind it.”

What we did
  • Built the outbound sales process
  • Defined activity + outreach targets
  • Created lead + follow-up tracking
  • Established sales accountability + reporting
The resultSales became
a system.

Consistent outreach, follow-up and visibility replaced “we need to do more sales.”

Nobody hires us for the SOP. They hire us for what it does.
Real Stonework

Built. Documented. Shipped.

Not advice. Finished operational improvements your team can actually use.

Lead follow-up system

Leads routed, assigned and followed up without anyone remembering.

Client onboarding SOP

Mapped, documented and trained, so it leaves one person’s head.

CEO reporting pack

KPIs defined, sources connected, the score ready every month.

Quote-to-invoice automation

Approvals, invoices and reminders trigger themselves.

CRM cleanup

Deduped, structured and actually usable by the sales team.

Capacity dashboard

Who’s loaded, what’s at risk, without a spreadsheet.

We don’t stop at the recommendation. We build it.
Why Stonework

More ops. Fewer hires.

Get the strategy, systems and execution of an operations team, without building one from scratch.

Stonework™
In-house hire
Freelancer
Consultant
DIY
Team vs. one skill set
Strategy + execution
Work actually gets built
Know what to fix next
See progress + wins
Ongoing improvement
No full-time hire required
In-house hirevs. Stonework™
Team vs. one skill setStoneworkIn-house hire
Strategy + executionStoneworkIn-house hire
Work actually gets builtStoneworkIn-house hire
Know what to fix nextStoneworkIn-house hire
See progress + winsStoneworkIn-house hire
Ongoing improvementStoneworkIn-house hire
No full-time hire requiredStoneworkIn-house hire
Freelancervs. Stonework™
Team vs. one skill setStoneworkFreelancer
Strategy + executionStoneworkFreelancer
Work actually gets builtStoneworkFreelancer
Know what to fix nextStoneworkFreelancer
See progress + winsStoneworkFreelancer
Ongoing improvementStoneworkFreelancer
No full-time hire requiredStoneworkFreelancer
Consultantvs. Stonework™
Team vs. one skill setStoneworkConsultant
Strategy + executionStoneworkConsultant
Work actually gets builtStoneworkConsultant
Know what to fix nextStoneworkConsultant
See progress + winsStoneworkConsultant
Ongoing improvementStoneworkConsultant
No full-time hire requiredStoneworkConsultant
DIYvs. Stonework™
Team vs. one skill setStoneworkDIY
Strategy + executionStoneworkDIY
Work actually gets builtStoneworkDIY
Know what to fix nextStoneworkDIY
See progress + winsStoneworkDIY
Ongoing improvementStoneworkDIY
No full-time hire requiredStoneworkDIY
Built in Usually yes Varies by provider Not typically

One team. One list. Continuous improvement.

Strategy and execution, without assembling the team yourself.
Book a call
Who Stonework is for

Established businesses whose growth outpaced their operations.

The situation

The business works. The systems behind it haven’t kept up.

The founder

Still the bottleneck on decisions that shouldn’t reach them: approving the small stuff, holding the process in their head, and pulled back into the work every time something slips.

The intent

Ready to build operations properly, not patch them again.

If you’re pre-revenue, we’re not your next hire. Come back.

Your operations department. For less than one hire.

Strategy. Systems. Automation. Reporting.

A full operations team, for a fraction of what a single ops manager costs you in salary, benefits and ramp-up time.

Your first Win starts in month one.

In your first 30 days we’ll define Winning, build your CEO Scoreboard, create your Ops List and put your first project In Play.

Momentum from day one.
A full team behind your business.Strategist, project manager, operations specialists, and more.
Unlimited requests on your Ops List.Add what you need. We’ll prioritize what matters.
Work compounds every month.Every plan includes the same Stonework product and team.
How fast you improve is up to you.Different plans simply give you more projects In Play.
Save on the 12-month term
Steady pace
Essential
$997/mo
1 in play

One active Ops project at a time.
A steady improvement every month.

Book a call
Included
  • CEO Scoreboard
  • Unlimited Ops List requests
  • Your Stonework team
  • Stonework HQ access
  • Client Playbook
  • Wins tracking
  • Monthly Winning Review
  • Weekly Office Hours
  • Monthly progress reporting
Most popular
Growth
$1,497/mo
2 in play

Two active Ops projects at a time.
The pace most $2M to $10M businesses need.

Book a call
Everything in Essential, plus
  • 2 active Ops projects at a time
  • Roughly twice the monthly throughput
  • Priority scheduling on the list
  • Standard turnaround times
  • Quarterly planning session
  • Named Stonework Strategist
Why most founders pick this

Two projects in play is the pace where the list actually starts shrinking instead of holding steady.

For a long list
Embedded
$2,497/mo
3 in play

Three active Ops projects at a time.
For a serious Ops List and more to build.

Book a call
Everything in Growth, plus
  • 3 active Ops projects
  • Roughly three times the monthly throughput
  • Priority scheduling on the list
  • Deeper strategic involvement
  • Faster turnaround times
Need the work done, not just fixed?

Some operational work doesn’t need another system—it needs someone to own it. Our Back Office Team can step in to handle recurring functions and ongoing operational work, so the systems we build actually keep moving.

Need ongoing support? Let’s talk about what your business needs.

Book a call
Abbey Brown, founder of Stone Strategies
Abbey Brown · Founder
Built by an operator, for operators

Hi, I’m Abbey.

I’ve spent more than a decade owning and operating businesses, leading teams, managing customers, building systems, and experiencing firsthand what happens when growth outpaces the back office.

Stone Strategies was built from that experience.

I’ve experienced the spreadsheets, disconnected systems, team questions, late-night problem solving, and the feeling of knowing the business is busy without always knowing whether it’s actually winning.

Growing businesses don’t necessarily need more information. They need clarity.

Stone Strategies builds the systems, scoreboards, and operating rhythms that create it.

Founder-led. Not founder-dependent.
And the team who does the building
Stone Strategies team member
Strategy
Stone Strategies team member
Systems + automation
Stone Strategies team member
Operations + reporting
Questions

The things founders ask us first.

What exactly is Stonework?
Your outsourced operations department. You put what needs fixing on your Ops List, we prioritize it against your goals and Scoreboard, and our team builds it. Every month, something on that list becomes a Win.
What does “1, 2 or 3 in play” mean?
It’s how many Ops projects we have actively in production for you at one time. Your list can be as long as you want. Requests are unlimited. The plan sets the pace we work through it, not how much you’re allowed to ask for.
How long does a typical Ops project take?
Most land inside a month. A single automation or SOP can be days; a reporting build or CRM rebuild runs longer. You see the stage (Scoping, Building, Testing, Client Review) the whole way through.
Why a 6- or 12-month commitment?
Because operational improvement compounds. Month one builds your Scoreboard and your list; every month after builds on the one before. A 30-day engagement would mean starting over right as the work gets valuable.
Do we need to buy new software?
No. We start with the tools you already own. Most operational mess isn’t a missing tool, it’s a missing system. If something genuinely needs replacing, we’ll tell you and explain why.
Who actually does the work?
A Stonework Strategist who knows your business, plus the operators who build: systems, automation, documentation, reporting. Abbey sets the standard and stays close to strategy. You are not hiring one person.
What’s the difference between Stonework and Back Office?
Stonework fixes how the business operates. Back Office performs recurring operational work: running accounting, managing sales ops, handling ongoing execution. Most clients start with Stonework.
Can we change plans later?
Yes. Move up or down a pace tier at any renewal point. If your list is longer than your pace, we’ll say so rather than quietly falling behind.
What happens in the first 30 days?
We define what winning looks like, build your CEO Scoreboard, load your Ops List, prioritize it together, and ship your first Win.
How do we get started?
Book a 25-minute call. Bring your list. No application, no discovery deck.
Still wondering something? Ask on the call.Book a call
Schedule a call

What’s been sitting on your list?

Bring the “we’ve been meaning to fix that” list. We’ll show you the first three plays we’d make.

25 minutes. No giant application. No consulting pitch deck. We’ll show you how Stonework works and talk through what we’d put In Play first.

Bring all of it. We’ve seen worse.
See how it works
Book a call