Resources

The Stone Strategies Playbook

Free tools for founders who want to know the score, fix what’s not working and build a better business.

Start wherever you’re stuck.
Same framework.
Real tools.
A better business.
Start here

Do you know if your business is winning?

Most founders know their revenue. Fewer can tell you, at a glance, whether the business is actually on pace to hit the goal. Take the CEO Scoreboard for a test drive.

Try the CEO Scoreboard

Interactive demo · No credit card

Stone Strategies
DashboardSalesOperationsFinanceTeam
Aug 2026
Good morning, Founder.
Here’s how your business is performing.
Revenue
$184,250
12% vs. last month
Leads
139
8% vs. last month
Sales conversations
42
11% vs. last month
Customers
17
13% vs. last month
Revenue progress
$184,250 / $300,000
61%
In Play
Lead follow-up automationTesting
Improve consultation-to-close rateIn progress
Fall marketing campaignNot started
Wins
3 new clients this month
Highest revenue month YTD
Consultation show rate at 68%
The Playbook

Different questions. A clear path.

Whether you’re figuring out the goal, finding what’s broken, or ready to get it fixed, there’s a tool here for you.

Tools
Set the goalFounder MathTurn your revenue goal into the numbers.Find the gapsBusiness ScorecardSee where your business is strong, and where it’s getting stuck.Know the scoreCEO ScoreboardSee your real performance at a glance.
Learn
Get practical ideasWritten in StoneWeekly insights for founders.Learn the frameworkWhat Winning Looks LikeFree training.Go deeperKeep ScoreThe book, coming soon.
Get it done
Make it betterStoneworkGive us the list. We’ll handle the rest.
Free tools

Find your next play.

Start with the question you’re trying to answer.

View all resources
What does my goal actually require?

Founder Math

Tell us where you want to go. We’ll calculate the customers, conversations and leads required to get there.

Do the Math Free calculator · Takes about 2 minutes
Revenue goal
$1,000,000
Leads per month
139
789÷456×123−0,%=
Where is my business getting stuck?

Business Scorecard™

Get your score across the six Stepping Stones and find out where your business is strong, where it’s getting stuck and what deserves attention next.

Get My Score Free assessment · About 5 minutes
Are we winning?
68Winning
On trackYou’re hitting 4 of 5 key goals this month
Your next play

Build the process before adding more people.

The six Stepping Stones

Six Stepping Stones. One operating philosophy.

Every tool in the Playbook helps you strengthen the same six Stepping Stones behind a winning business.

01Set the Vision
02Define Winning
03Systemize
04Automate
05Empower the Team
06Create Success Cadence
01Set the Vision
02Define Winning
03Systemize
04Automate
05Empower the Team
06Create Success Cadence
A stronger business at every step.
The six Stepping Stones arranged around the Stone Strategies mark
Every week

Written in Stone

One useful idea each week to help you build a business that works better. Systems. Growth. Teams. Numbers. And what we’re learning along the way.

Useful enough to forward. Short enough to actually read.

Coming soon

What Winning Looks Like

A practical session for founders who are tired of “grow the business” being the entire plan.

Abbey Brown presenting What Winning Looks LikeWhat Winning Looks Like
Coming soon

Keep Score

Keep
ScoreHow to know if you’re winning in businessAbbey Brown

How to Know If You’re Winning in Business

You can’t chase a PR if you don’t know the time. Business isn’t much different.

Keep Score is the Stone Strategies philosophy for defining Winning, building the systems behind it and creating a business that gets better on purpose.

Real cover
coming soon.
Enough DIY?

You don’t have to fix it all yourself.

The Playbook helps you find the problem. Stonework gives you the team to make it happen.

Bring us the list.
See how Stonework works
Book a call